Five Miles to Empty

One of the hazards of starting out in self-publishing (or any entrepreneurial endeavor) is the lack of funding. Most people don’t save up a nest egg from which they can procure any manner of needed services (e.g. editing, marketing, accounting) at whim. And, as I have mentioned countless times before, it takes time to build up a loyal fan base that will automatically buy hundreds and thousands of your books upon release.  So, it’s a lot of do-it-yourself (DIY).

The problem with DIY is exhaustion. If you treat your writing like a full-time job (minus the nice corporate benefits and a spot in the company cubicle farm–and especially due to a lack thereof), then you will be hustling from “sunup to midnight”, in the words of the late, great, Michael Jackson in his song “Workin’ Day and Night”:

Add to this the fact that the rest of your non-work life doesn’t stop, and you set yourself up for fatigue, exhaustion, and don’t-give-a-figness. I’m there right about now. I have a new book looming in a few weeks, and a short story surrounding this book, and I have not done a lick of marketing. None. Zero. It’s not difficult; all it takes is a quick Tweet, a few seconds to post on Facebook and Google Plus, perhaps some sort of Instagram photo. Preliminary PR is right at my fingertips, but I can’t bring myself to exert the energy to put it out there. Meanwhile, I have the energy to write this blog post and binge-watch past seasons of Grey’s Anatomy…go figure.

It could be mental exhaustion (because my non-writing life is commanding a lot of attention these days). It could be a crippling fear of failure (second book curse, and all that). It could be recovery from a punishing and long round of antibiotics (but I’m back to my 3-mile-a-day walks, so that’s good). It could be a lack of marketing inspiration (e.g., what can I say/do differently from the release of The Bastille Family Chronicles: Camille to get Blizzard: A Sebastian Scott Novel hyped to the masses) Whatever the reason, I need to get it together, and get it together soon. I can’t afford to slack off, because that would mean a lack of sales and as I’ve said before: if it don’t make money, it don’t make sense.

Thanks for stopping by.

 

 

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