Writing and The Conundrum of “Free”

I love “free”.

Food samples? I’m on it. Giveaways on the corner? I’m widdit. Free items via shopper’s card at a grocery store? Yes, indeed.

I’m all about that something-for-nothing life….except when it comes to books.

I suppose this makes me a hypocrite because I check Bookbub and Choosy Bookworm every day to get ebook deals and if it’s good and free, I usually partake. The upside: I sometimes discover good authors and I didn’t come out of pocket. The downside: I have a glut of ebooks across Kindle, Google Play Books, and Nook that I still haven’t read from two-plus years ago, and I keep piling on more.

The “write/don’t write for free” debate has raged across the literary landscape for years. It’s especially more pertinent now, with so many authors choosing to self-publish. Some self-proclaimed experts insist that giving away books is one of the best ways to build your audience. Others ignore that advice in an attempt to preserve the value of their work.

Which is the best path?

I can’t say for sure. I was always taught that people don’t value that which they didn’t have to work to obtain, be it via money, time, or work. This value statement applies to physical objects, relationships, goals…you name it. If you don’t put some skin in the game, some kind of way, it won’t matter to you once you get it. It gives a whole new meaning to the phrase “In it to win it.”

I have written articles and book reviews for free, especially when I was venturing into a new area outside of my comfort zone. Each time, I parlayed those free writings into paid gigs–which was my end game (I’m an unapologetic capitalist). Writing for free doesn’t mean you have to keep doing so; if your writing is good, it will get noticed by people who are willing to pay for what you have to say–unfortunately, this sometimes means giving a larger sample of free writing so that the lucrative gigs can get a better measure of your writing style and determine if you are worth the cash and will enhance their media brand. I get it: it’s good business sense, particularly for internet-based companies without the resources and reserves of more established brick-and-mortars. And while I implore all writers to value their work, make sure you are actually writing something of value–boring, trite, repetitive, error-filled, cookie-cutter writing may work for those fly-by-night, clickbait-laden sites, or for those whose reviews/follows were purchased, but won’t cut it for the major players. and/or serious readers.

I’ve given away my books for free. Usually, there is “payment” in the form of an email address so that I can increase my mailing list, or an agreement to provide an honest review, or some other sort of mutually profitable arrangement. All to increase my book sales some more (sales are lifeblood to the professional author, whether traditionally or self-published. The love of the art is the catalyst, but in the end it’s about cold, hard cash, continually increasing sales, and ending up in the black.). Likewise, when I’ve won books via a giveaway, I had to pay in the form of providing my email address; answering questions (anyone who has entered a contest via Rafflecopter feels me on this LOL); (re)tweeting my entry into the contest; following the author on Twitter or liking a Facebook page. There was a payment involved, an exchange of energy that made me look forward to getting that book–which I read almost as soon as I received it. In the end, I paid for those books somehow, and I valued them more because of that, even if it was just an Advance Reader’s Copy (ARC) and not the finished, shelf-ready product.

There is no such thing as a free lunch.

I think of those hundreds (and counting) of ebooks clogging up my platform apps. I also look at the books (e- or otherwise)  I tend to read and re-read: the ones I actually purchased, even if it was only for 99 cents. To not read them, after I bought them, would be a waste of money and that is counterintuitive to my personal beliefs. The free ones? I’m not so pressed about, which is why they continue to stockpile. I have no incentive for reading them NOW. I recently went through a bunch of books I had in storage. Most of these I’d gotten free from the Book Expo of America (BEA) over ten years ago. Most of them I still haven’t read and don’t know when I will. I didn’t pay for them: I lived in New York at the time and my entrance fee was paid for by a publication for which I used to write reviews. So they will continue to gather dust and be relegated to the “I’ll get around to it” zone. And before you ask: I’m keeping them because most of them are out of print, or have original cover artwork (and have since been re-released, perhaps as a movie tie-in or as part of a move to a different publisher), so that makes them more valuable to me. And they were…well…FREE. 🙂

This is my personal conundrum: give away books with no type of “payment” from potential readers in an attempt to bolster my audience and sales, or charge money? I’m all about building my audience (and sales), but I also don’t want to end up in anyone’s (e)book glut, either, to be discovered one, five, or ten years down the road…or never.

I can’t dictate what’s best for each writer. You have to do what you feel is best for you and your career, and blessings be to you on whatever you decide.  But as for me and my house, I prefer to get paid.

Thanks for stopping by.

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1 Comment (+add yours?)

  1. Kalisha
    Aug 01, 2015 @ 01:09:19

    Fabulous post to remind folks of professionalism of writing versus hobbyists.
    And as someone who has your books on my list to buy but still I have not done so (I am too backed up on writing to read now, but August 30 is my deadline to change that), I am going to go out on a limb and say you’re too good to give your work away for free. The number of people (friends, family, strangers) who ask me to “donate” my novels to their causes, shows, events, etc… is simply staggering. And, these people always work for a regular paycheck I have not had in centuries.

    I set aside times to do that as a special giveaway or organizational donation from my heart, and otherwise I always say no or wriggle out of it- and remind people of what you are saying: “This my love but it is work, so buy me like you buy others.”
    Neither E. Lynn Harris and Zane (initially self-published) or Richard Wright and Toni Morrison (publishing industried) got to where they did by becoming charity workers.

    Keep writing! Kalisha

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